LLM rank tracking is the practice of monitoring how often and in what context your brand or website appears in the answers generated by large language models (LLMs) such as ChatGPT, Claude, Perplexity, or Google’s AI Overviews. As more users turn to AI-driven ‘answer engines’ instead of traditional search, visibility within these systems is becoming as important as SEO rankings once were. Below is a breakdown of many of the available tools that help businesses understand and optimize their presence in AI results.

The list is organized in four sections. We’ve started with the traditional SEO tools that many are familiar with (tools like Ahrefs, SEMRush and Surfer), the larger enterprise or agency SEO platforms (Conductor, BrightEdge, seoClarity), dedicated LLM Rank Tracking tools, and then a catch-all for other, related tools. While companies not actively optimizing their content for SEO may not need to regular monitor their rankings, it can be helpful to use one of the tools to see how your company is showing up compared to competitors (some of the dedicated tools have free trials). If your company is actively developing new content and working to optimize it for LLMs, this can be a helpful way to track progress.

SEO Software with AI SEO Tools:

Ahrefs – Brand Radar

Semrush – AI SEO Toolkit

A comprehensive SEO suite. Now offers AI visibility reports, sentiment analysis, share-of-voice, and prompt-level tracking.
Pricing: Add on to existing accounts from $99/month per domain (as of 9/4/25)
Link: https://www.semrush.com/ai-seo/brand-performance/

SE Ranking – AI Visibility Suite

Another comprehensive SEO suite. AI Visibility Suite monitors AI Overviews, chatbot mentions, and competitor visibility across AI platforms.
Pricing: AI Search Add-on for existing plans: $71.20/mo (200 AI Results), $143.20/mo (450), $276 (1000)
Link: https://seranking.com/ai-overviews-tracker.html

Surfer – AI Tracker

Content and SEO tools. The AI Tracker add-on to SurferSEO for monitoring brand mentions across ChatGPT, Google AI, and Perplexity.
Pricing: $95/mo (25 prompts), $195/mo. (100), $495/mo (300)
Links: https://surferseo.com/blog/ai-tracker/ & https://surferseo.com/updates/ai-tracker/

Enterprise SEO Suites with AI SEO Tools:

BrightEdge – Generative Parser / AI Catalyst

An enterprise SEO platform, that now also tracks brand presence in Google AI Overviews and other generative AI results.
Pricing: On Request 
Link: https://www.brightedge.com/ai-catalyst

Conductor – AI Mode

An enterprise SEO platform, that now tracks brand presence in AI search and Google AI Overviews integrated into Conductor’s SEO suite.
Pricing: On Request
Link: https://www.conductor.com/platform/seo-platform/

seoClarity – AI Overviews Tracking

An enterprise SEO platform that also analyzes and tracks keywords that trigger AI Overviews with traffic impact data.
Pricing: On request
Links: https://www.seoclarity.net/ai-overviews-tracking & https://www.seoclarity.net/ai-seo/ai-search-engine-visibility

Standalone AI SEO Tools:

AthenaHQ

A GEO platform with content gap alerts, brand monitoring, and optimization recommendations.
Pricing: From $295/month; free report available
Link: https://www.athenahq.ai

 

Scrunch AI

Helps optimize sites for AI readability, includes misinformation detection and GEO workflows.
Pricing: Starts at $300/month
Link: https://scrunchai.com

 

Otterly AI

Focuses on AI mention monitoring across ChatGPT, Google AI Overviews, and Perplexity.
Pricing: From $29/mo (15 search prompts), $189/mo (100 prompts), and more; 14 day free trial available
Link: https://otterly.ai

 

Profound

Comprehensive AI search optimization platform covering major LLM engines with deep analytics and optimization workflows.
Pricing: Starts at $499/month (ChatGPT, Perplexity, Google AI Overviews, Copilot)
Link: https://www.tryprofound.com

 

Peec AI

Tracks brand presence across multiple AI engines and provides share-of-voice/sentiment reports.
Pricing: From €89/mo (25 prompts), €199/mo (100), €499+/mo (>300); free trial available
Link: https://peec.ai

 

Hall

Self-serve AI visibility tracker with a free plan.
Pricing: Free (25 tracked questions , 300 answers) + paid tiers starting at $199/month; Has a free overview analysis on the home page.
Link: https://usehall.com

 

Writesonic – GEO Tracker

Tracks brand mentions across ChatGPT, Claude, Gemini with competitor benchmarking and sentiment.
Pricing: AI Search Tracking (GEO) starts at Professional Level – $199/month; $1 trial available
Link: https://writesonic.com/generative-engine-optimization-geo

 

LLMrefs

Dedicated LLM rank tracker with keyword-level scoring and competitor benchmarking. The one I’m currently testing out with a paid plan (due to ease of use and pricing). 
Pricing: Very limited free tier; Pro plan $79/mo
Link: https://llmrefs.com (affiliate link)

 

Rankscale AI

Daily AI rank tracking with visibility dashboards, sentiment analysis, and AI Readiness Score. Pricing: From $20/mo up to $780/mo enterprise Has a free overview analysis on home page. Link: https://rankscale.ai

 

Morningscore

Lightweight SEO platform with integrated AI Overview and ChatGPT tracking.
Pricing: Starts at $49/mo Has a no credit card free 14-day trial
Link: https://morningscore.io/ai-overviews-tracker/

 

Aiso

Tracks AI visibility using ChatGPT query data and llms.txt optimization. Prompt keyword research tool.
Pricing: Starts at $75/month. Has a free trial.
Link: https://getaiso.com

 

Knowatoa

Cross-model tracker covering ChatGPT, Claude, Gemini, and others.
Pricing: Free (10 questions/month, unlimited sites) + premium tiers – starting at $99/mo. (30 questions/month)
Link: https://knowatoa.com

 

Keyword.com – AI Tracker

Tracks mentions and visibility across ChatGPT, Perplexity, Gemini, Claude, and DeepSeek.
Pricing: AI Visibility add-on from $24.50/mo for 50 credits; 14 day no credit card free trial
Link: https://keyword.com/ai-search-visibility/

 

Trakkr

Real-time LLM rank tracker with alerts; currently in free beta.
Pricing: Has a free tier (5 prompts) and first paid plan starts at $79/month
Link: https://trakkr.ai/

 

Revere.ai

Early-stage platform focused on AI answer engine optimization (AAEO). Tracks brand mentions in ChatGPT, Claude, Gemini, and Perplexity with a strong emphasis on actionable optimization insights.
Pricing: On request
Link: https://revere-ai.com

 

ChatOptic

A dedicated LLM visibility tracking software seemingly aimed at the enterprise market with companies such as Nokia, LG and Sandisk featured on their website.
Pricing: On request
Link: https://www.chatoptic.com/

 

Other Related Tools or “Coming Soon”

Ubersuggest – AI Visibility Overview (Beta)

Expanding from web traffic analytics into AI overview visibility, especially for competitor benchmarking.
Pricing: On request
Link: https://www.similarweb.com/corp/search/gen-ai-intelligence/ai-brand-visibility/

 

Arvow – LLM Rank & Mention Tracker

Tracks page-level citations and competitor comparisons across ChatGPT, Claude, Perplexity, etc.
Pricing: Not clear if included in plans or if it’s an extra add-on
Link: https://arvow.com/llm-brand-mention-rank-tracker

 

Local Falcon

Local SEO tool that tracks ChatGPT and Google AIO visibility for businesses on a geo-grid.
Pricing: From $24.99/mo
Link: https://www.localfalcon.com/features/chatgpt

 

Ziptie AI

AI visibility tracker coming soon to providing real-time alerts when brands or competitors appear in ChatGPT and Perplexity outputs.
Pricing: Pricing TBD.
Link: https://ziptie.ai

 

AccuRanker

Keyword rank tracker with AIO and LLM tracking launching soon (as of 9/4/25), including prompt monitoring and share-of-voice metrics.
Pricing: Starts at $116/month; 14 day no credit card free trial available
Link: https://www.accuranker.com/features/ai-models/

 

Nightwatch

Traditional SEO rank tracker with an AI monitoring module.
Pricing: Starts at $32/month. Not clear which plan includes AI tracking; 14-day trial available
Link:  https://nightwatch.io/ai-tracking/

 

AI SEO is becoming essential

Optimizing your content and sites for ranking in LLMs is becoming essential as more people utilize these tools to do their research and as the search engine AI answers push down the blue links on search results pages. And because of this, AI SEO will become a key part of the digital marketing stack. Use the list above to see how your site is showing up in LLMs. For longer term usage, testing a few solutions is recommended to find the one that best aligns with your needs in the evolving landscape of AI-driven search.

 

If you have more tools to add or see an issue with one of the listings, let me know via the contact page.